Privacy Policy

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At Flowmetrix, we value and respect the privacy of everyone who interacts with us. This Privacy Policy describes how we collect, use, store, and protect the personal data of our users, clients, and contacts, in accordance with applicable data protection regulations.

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1. Data Controller

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Flowmetrix S.A.S., Colombia

Contact email: info@flowmetrix.co

Website: www.flowmetrix.co

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2. Personal Data We Collect

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We may collect the following personal data when you interact with us through our website, forms, newsletter, resources, or events:

• First and last name

• Email address

• Company name

• Job title or professional role

• Company size

• Information voluntarily provided through contact forms

• Information related to requests for consultations, events, or resources

• Basic technical data (IP address, browser, device), through cookies

• Professional testimonials, including name, job title, and company

• Client or partner logos and trade names, when a commercial relationship exists or explicit authorization has been granted

• Phone number, when voluntarily provided for contact or communication via WhatsApp

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3. Purpose of Data Processing

We use personal data for the following purposes:

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• Sending newsletters, communications, and informational content

• Delivering downloadable resources (ebooks, tools, guides, masterclasses)

• Managing contact requests or consultation inquiries

• Sending invitations to events, informational sessions, or related activities

• Automating internal marketing and commercial management processes

• Improving our content, services, and website experience

• Contacting users through direct channels, including WhatsApp, when explicitly requested or authorized

• Displaying testimonials, case studies, and commercial references (including name, company, and logo) for informational and professional positioning purposes

• Complying with legal and regulatory obligations

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4. Legal Basis for Data Processing

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We process personal data based on one or more of the following legal grounds:​

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• Explicit user consent (newsletter, resources, communications)

• Fulfillment of a request made by the user (contact, consultation, event)

• Legitimate interest of Flowmetrix to inform about services related to its expertise, while always respecting user rights

• Compliance with legal obligations, where applicable

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In the case of testimonials, case studies, and use of logos, processing is carried out based on the explicit consent of the data subject or within the framework of a prior commercial relationship, always respecting the rights of the individual.​

5. Tools and Technology Providers

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For the management and automation of personal data, Flowmetrix uses third-party technology platforms that comply with recognized data protection and security standards, including:

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• Wix.com: website and form management

• Notion: internal storage and management of leads and contacts

• Brevo: automated delivery of newsletters and communications

• Make: automation of data workflows between systems

• Microsoft Bookings: scheduling and consultation management

These providers act as data processors and only process data in accordance with our instructions.

Flowmetrix may incorporate additional technology providers in the future, ensuring at all times adequate levels of data protection and regulatory compliance.